With the recent opening of our avant garde bridal boutique, La Novia Bridal is hoping to take brides back to Paris, 1947. Back to a time and a place when haute couture was at its height. The literal translation of “Haute Couture” is somewhere in between “high dressmaking” and “high sewing”. In practical terms it refers to a garment that is made to order for a specific customer from the highest quality and most luxurious fabrics. These pieces are sewn with extreme attention to detail by using time-consuming techniques and experienced seamstresses. Haute Couture symbolizes the highest of high fashion and in the height of its popularity, set a standard for impeccable design that has rarely been surpassed since.
La Novia Bridal is a boutique specializing in wedding gowns, the most valuable and elaborate gown that a woman will own. This allows us to make the glamorous concept of haute couture a reality for women who otherwise would never have dreamed of the opportunity. Our gowns are made from the highest quality fabrics including shuntung silk, silk brocade, silk charmeuse and the most beautiful laces available. La Novia dresses are designed and created by elite local designer Jason Matlo. Matlo’s designs combine the most exquisite fabric, detailing, and structure. With his experienced seamstresses working at his atelier, Matlo has specialized couturier training which is very unique ability that is difficult to find in Vancouver. La Novia Bridal specializes in dresses from Matlo’s 2010 Bridal couture collection as well as designs created exclusively for our boutique. These high quality gowns are be inspired by high fashion, 1940’s haute couture, and the fusion of a variety of cultures. They are available to try on in a sample size and will be altered to fit the bride’s body perfectly.
A La Novia Bridal dress created by Jason Matlo
Haute couture garments are premium priced due to high quality fabric and the hours of labor it takes to produce each garment. Wedding dresses are created with these same types of fabrics and in this same painstakingly manner. In the height of the 1940’s, haute couture was considered a lifestyle reserved for high society and royalty women. Due to the elite form of design and price of the haute couture garment, only the world’s richest and upper class women 
could afford to wear the gorgeous fashions prepared by the master tailors of the day. Today, haute couture collections are being favoured by pret-a-porter and ready-to-wear collections that appeal to the average person, however a bride’s wedding day provides a unique opportunity for something more exquisite. La Novia Bridal strives to give fashion forward brides the opportunity that otherwise most women would not get to wear such an special garment, to make a social statement of taste and style for one special day and to wear a unique design being created right here by Jason Matlo, one of the top Canada’s top designers.
The mainstream popularity of haute couture has faded since the 1940’s and 50’s, but the legacy of artistry and craftsmanship still thrives in the remaining fashion houses of Paris and haute couture still has a strong influence and provides 
inspiration to designers across the world. La Novia Bridal will continue to be inspired, not only by current haute couture, but also by the elaborate creations from decades gone by. Haute couture is not just a garment, it is a piece of art and La Novia Bridal has created a boutique that is both a bridal fashion and art gallery to celebrate the creation of bridal haute couture in Vancouver and provide brides with an opportunity for the true couture experience.
Come visit the newly opened boutique to see these and many more of Vancouver’s highest quality bridal gowns. Click here for location information.
Bridal Fashion Canada 